Filling seats will take on new meaning this year as sports organizations consider how to bring games back to their fans amid COVID-19.
Stadium Seat fillers, part of Covermaster®’s pandemic crisis line of products, offers a solution to venues as they transition from sold-out crowds to limited attendance or close door matches with televised audiences only. By using stadium seat covers, facilities can generate advertising revenue with customized branding, or use graphic images to create the appearance of fans in the stands, or a combination of both.
Sponsorship deals need exposure to the brand and custom seat covers can bring that message to viewers, particularly in the lower bowls located along television sight lines. Once stadiums begin welcoming fans back, stadium seat fillers will be instrumental in supporting physical distancing efforts. The lightweight, custom-sized seat fillers can be used to block off rows or entire sections of seats.
Seat fillers are easily interchangeable between events and deliver high impact advertising opportunities at a reasonable cost, allowing venues to get creative in satisfying their current sponsors and sourcing new advertisers.
Posted June 18, 2020