A collaboration between Covermaster and The Look Company is bringing new opportunities for sports and stadium event branding to customers worldwide.
With offices in Canada, the U.S. Europe and the Middle East, The Look Company is known for innovative display solutions that deliver effective visual engagement and brand messaging to enhance both the Consumer and Fan Experience. Through the delivery of Olympic, FIFA and multiple World Championship events, The Look Company brings a large branding experience to any size project. Combining that expertise with Covermaster’s top-rated sports surface products will provide customers with a high-quality, efficient way to source stadium graphics, soccer or baseball signage, and bleacher banners, among other branded products.
“We’re excited about the opportunity to collaborate with The Look Company,” said Covermaster President Bob Curry. “We’ll be able to provide our customers with a complete one-stop solution for both indoor and outdoor venues. The Look Company is world renowned for its printing capabilities on wide fabrics, with its unmatched vivid image reproduction”
The partnership between Covermaster and The Look Company will offer innovative solutions for quick interchangeable branding, particularly in the U.S. market where high schools and colleges combine athletic events with opportunities for sponsorship. Among the product offerings will be stadium advertising signage that can be quickly and easily customized to each event.
“Rather than putting up a sign and physically taking it down and putting it back up, the designs flip in and out,” said Covermaster Vice President Ken Curry.
The synergy offered through the goodwill and market reach of the Covermaster team coupled with the branding expertise of The Look Company will assist this new partnership in offering an expanded service to customers of all sizes, according to Gerry Price, CEO & President of The Look Company.
Covermaster’s presence in the U.S. will help The Look Company expand their reach into the stadium market and provide new options for a range of organizations, including national sports leagues and churches. Many churches use gymnasiums and auditoriums to hold weekly masses, and continually explore ways to increase parishioner engagement through products like seat covers, which provide another opportunity for branding.
From stadium banners and sideline advertising to bleacher graphics and custom printed fence screens, customers will have an easier and highly-effective way to reach their audience, no matter the venue.
Posted November 20, 2018