Hayward, CA - The bleachers at California State University, East Bay have an updated look thanks to new stadium seat covers that not only dress up the seating area in their gym, but bring fans closer together during games.
Located in Hayward, California, the campus is one of 23 that make up the California State University system. Both men’s and women’s basketball teams compete in the CCAA division at Cal State East Bay and though the games draw plenty of fans, the school wanted to draw the crowd together by closing off certain bleacher sections. Rather than the usual vinyl bleacher seat covers, they were looking for seat covers that are easy to handle and visually appealing.
Covermaster’s collaboration with The Look Company offered the ideal solution — a fabric bleacher seat cover that was lightweight, stretched easily over the tops of the seats, and could feature the school’s logo and colors using dye-sublimation printing. Being able to see samples of the branded printed fabric helped the school move forward with the final decision.
Since both teams made the division championships in February, it was crucial that the custom stadium seat covers arrive on time. The bleacher seat covers not only helped cut down on post-game cleaning, but they seamlessly drew fans closer together and added some vibrant stadium branding to the venue.
Posted April 16, 2019